The psychology of influence : theory, research and practice / Joop van der Pligt and Michael Vliek.
Material type:
- 9781138667433 (hardback : alk. paper)
- 9781138655393 (pbk. : alk. paper)
- BF774Â .P56 2017

Current library | Call number | Status | Barcode | |
---|---|---|---|---|
MARY IMMACULATE LIBRARY Open Shelf | BF774 .P56 2017 (Browse shelf(Opens below)) | Available | 79267 |
Includes bibliographical references.
Preface -- Influence: definition, history and a model -- Introduction -- Pedagogic features: boxes, connections, and epilogues -- Attitudes and behaviour -- Persuasion through argumentation -- Cognitive heuristics -- Social heuristics -- Emotions and influence -- Punishment and reward -- Automatic influences on attitudes and behaviour -- Social norms and social comparison -- Modification of complex behaviour: from intentions to action -- Back to the future.
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