Tangaza University Library

The psychology of influence :

Pligt, J. van der

The psychology of influence : theory, research and practice / Joop van der Pligt and Michael Vliek. - Oxon Routedge 2017 - xviii, 250 pages ; 26 cm

Includes bibliographical references.

Preface -- Influence: definition, history and a model -- Introduction -- Pedagogic features: boxes, connections, and epilogues -- Attitudes and behaviour -- Persuasion through argumentation -- Cognitive heuristics -- Social heuristics -- Emotions and influence -- Punishment and reward -- Automatic influences on attitudes and behaviour -- Social norms and social comparison -- Modification of complex behaviour: from intentions to action -- Back to the future.

9781138667433 (hardback : alk. paper) 9781138655393 (pbk. : alk. paper)

2016013467


Influence (Psychology)
Emotions.
Attitude (Psychology)

BF774 / .P56 2017

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