Current and emerging issues in the audiovisual industry / Mercedes Medina, Mónica Herrero, Alicia Urgellés.
Material type:
TextSeries: Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1 | Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; ; v. 1.Publication details: USA: ISTE Ltd. & John Wiley & Sons Ltd., 2017.Description: xvii, 154 pages : illustrations ; 25 cmISBN: - 9781848219779
- 1848219776
- 384.55 23
- HD9999.C95 C93 2017
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HD9999.C95 C93 2017 (Browse shelf(Opens below)) | Available | 81283 |
Includes bibliographical references and index.
New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina.
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