Current and emerging issues in the audiovisual industry /
Current and emerging issues in the audiovisual industry /
Mercedes Medina, Mónica Herrero, Alicia Urgellés.
- USA: ISTE Ltd. & John Wiley & Sons Ltd., 2017.
- xvii, 154 pages : illustrations ; 25 cm.
- Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1 .
- Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; v. 1. .
Includes bibliographical references and index.
New Paradigms of Audiovisual Industry / The Threat of OTT for the Pay-TV Market / The Resistance of Legacy TV Channels / The Public Service Heritage / The Battle for Audiences / Entertaining Power: Quality of Content / From Attention to Engagement in the Battle for the Audiences / Monetizing in the Digital Era / Implementing Innovation Strategy / Mercedes Medina -- Alicia Urgelles -- Mercedes Medina -- Mercedes Medina -- Mónica Herrero -- Mercedes Medina -- Alicia Urgellés -- Mónica Herrero -- Mercedes Medina.
9781848219779 1848219776
2016958362
Cultural industries.
Cultural industries.
HD9999.C95 / C93 2017
384.55
Includes bibliographical references and index.
New Paradigms of Audiovisual Industry / The Threat of OTT for the Pay-TV Market / The Resistance of Legacy TV Channels / The Public Service Heritage / The Battle for Audiences / Entertaining Power: Quality of Content / From Attention to Engagement in the Battle for the Audiences / Monetizing in the Digital Era / Implementing Innovation Strategy / Mercedes Medina -- Alicia Urgelles -- Mercedes Medina -- Mercedes Medina -- Mónica Herrero -- Mercedes Medina -- Alicia Urgellés -- Mónica Herrero -- Mercedes Medina.
9781848219779 1848219776
2016958362
Cultural industries.
Cultural industries.
HD9999.C95 / C93 2017
384.55