Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
Material type:
- 9781138901018 (hbk)
- 9781138901025 (pbk)
- P96.M34Â H65 2016

Current library | Call number | Status | Barcode | |
---|---|---|---|---|
MARY IMMACULATE LIBRARY Open Shelf | P96.M34 H65 2016 (Browse shelf(Opens below)) | Available | 83864 |
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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