Media management : (Record no. 203541)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01545cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18400858 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141209s2016 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014045615 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138901018 (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138901025 (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781315700335 (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34 |
| Item number | H65 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollifield, C. Ann, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Media management : |
| Remainder of title | a casebook approach / |
| Statement of responsibility, etc | C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 416 pages ; |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge communication series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 377-397) and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wicks, Jan LeBlanc, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvie, George, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowrey, Wilson, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MARY IMMACULATE LIBRARY | MARY IMMACULATE LIBRARY | Open Shelf | 02/09/2024 | P96.M34 H65 2016 | 83864 | 02/04/2025 | 02/09/2024 | Book |