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M : marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw Hill 2021Edition: Seventh EditionDescription: xii, 483 pages : color illustrations ; 29 cmISBN:
  • 9781260576009
Other title:
  • Marketing [Cover title]
Subject(s): Additional physical formats: Online version:: M: marketingLOC classification:
  • HF5415 .G674 2021
Summary: "Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
Item type: Book
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Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF5415 .G674 2021 (Browse shelf(Opens below)) Available 80614

Revised edition of the authors' Marketing, 2018.

Includes indexes.

"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--

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