M : marketing /
Grewal, Dhruv,
M : marketing / Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Seventh Edition. - New York McGraw Hill 2021 - xii, 483 pages : color illustrations ; 29 cm
Revised edition of the authors' Marketing, 2018. Includes indexes.
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
9781260576009
2019037522
Marketing.
HF5415 / .G674 2021
M : marketing / Marketing Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College. - Seventh Edition. - New York McGraw Hill 2021 - xii, 483 pages : color illustrations ; 29 cm
Revised edition of the authors' Marketing, 2018. Includes indexes.
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
9781260576009
2019037522
Marketing.
HF5415 / .G674 2021