Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.

By:

Hollifield, C. Ann [author.]

Contributor(s):

Material type: Text

TextSeries: Routledge communication seriesPublication details: New York: Routledge, 2016.Edition: Fifth editionDescription: xxi, 416 pages ; 24 cmISBN:

9781138901018 (hbk)
9781138901025 (pbk)

Subject(s):

Mass media -- Management -- Case studies

LOC classification:

P96.M34 H65 2016

Contents:

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.

Item type:

Book

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Holdings
Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	P96.M34 H65 2016 (Browse shelf(Opens below))	Available	83864

Includes bibliographical references (pages 377-397) and indexes.

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