Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By:

Blakeman, Robyn, 1958- [author.]

Material type: Text

TextPublication details: Lanham: Rowman and Littlefield, 2024.Edition: Fourth editionDescription: x, 382 pages ; 26 cmISBN:

9781538176320
9781538176337

Subject(s):

Communication in marketing

Additional physical formats: Online version:: Integrated marketing communicationLOC classification:

HF5415.12 .B55 2024

Summary: "Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--

Item type:

Book

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Holdings
Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Processing Center	HF5415.12.B55 2024 (Browse shelf(Opens below))	Not For Loan	83904

Revised edition of the author's Integrated marketing communication, [2018]

Includes bibliographical references and index.

"Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--

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