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Integrated marketing communication : creative strategy from idea to implementation /

Blakeman, Robyn, 1958-

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - Fourth edition. - Lanham: Rowman and Littlefield, 2024. - x, 382 pages ; 26 cm

Revised edition of the author's Integrated marketing communication, [2018]

Includes bibliographical references and index.

"Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC)"--

ISBN: 9781538176320 9781538176337

LCCN: 2023008659

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.12 / .B55 2024

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