Media management : a casebook approach / C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, and Wilson Lowrey.
Material type:
TextSeries: Routledge communication seriesPublication details: New York: Routledge, 2016.Edition: Fifth editionDescription: xxi, 416 pages ; 24 cmISBN: - 9781138901018 (hbk)
- 9781138901025 (pbk)
- P96.M34Â H65 2016
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| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | P96.M34 H65 2016 (Browse shelf(Opens below)) | Available | 83864 |
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| P96.L6M3 2009 Making our media: global intiatives toward a democratic public sphere | P96 .L6 R6 2001 Fissures in The Mediascape: in the international study of citizens' media | P96.L62 .U63 2010 Understanding Community Media | P96.M34 H65 2016 Media management : a casebook approach / | P96.M36 B35 2002 Media, markets, and democracy / | P96.M36 B35 2002 Media, markets, and democracy / | P96.M36 H37 2010 Cross-media promotion / |
Includes bibliographical references (pages 377-397) and indexes.
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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