M : marketing / Dhruv Grewal, PhD, Babson College, Michael Levy, PhD, Babson College.
Material type:
TextPublication details: New York McGraw Hill 2021Edition: Seventh EditionDescription: xii, 483 pages : color illustrations ; 29 cmISBN: - 9781260576009
- Marketing [Cover title]
- HF5415Â .G674 2021
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HF5415 .G674 2021 (Browse shelf(Opens below)) | Available | 80614 |
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| HF5414 .S664 2012 Social marketing to protect the environment : what works / | HF5415 .A76 2020 Marketing : an introduction / | HF5415 .B49 2019 Essentials of marketing / | HF5415 .G674 2021 M : marketing / | HF5415 .K45 2022 Marketing : the core / | HF5415 .K636 2017 Principles of marketing / | HF5415 .K685 2021 Marketing 5.0 : technology for humanity / |
Revised edition of the authors' Marketing, 2018.
Includes indexes.
"Throughout this edition numerous examples of how students engage in marketing activities every day of their lives-either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"--
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