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Advocacy :championing ideas & influencing others / John A. Daly.

By: Material type: TextTextPublication details: New Haven : Yale University Press, c2011.Description: vi, 387 p. : ill. ; 25 cmISBN:
  • 9780300175073 (alk. paper)
  • 0300175078 (alk. paper)
  • 9780300167757
  • 030016775X
Subject(s): DDC classification:
  • 302.2 22
LOC classification:
  • HM1166 .D35 2011
Contents:
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
Item type: Book
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Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Reserved Section HM1166 .D35 2011 (Browse shelf(Opens below)) Available 57216

Includes bibliographical references and index.

The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

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