Advocacy :championing ideas & influencing others /
Daly, John A. 1952-
Advocacy :championing ideas & influencing others / John A. Daly. - New Haven : Yale University Press, c2011. - vi, 387 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
9780300175073 (alk. paper) 0300175078 (alk. paper) 9780300167757 030016775X
99943911231
2011008294
Branding (Marketing)
Social interaction.
Communication in marketing.
HM1166 / .D35 2011
302.2
Advocacy :championing ideas & influencing others / John A. Daly. - New Haven : Yale University Press, c2011. - vi, 387 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
9780300175073 (alk. paper) 0300175078 (alk. paper) 9780300167757 030016775X
99943911231
2011008294
Branding (Marketing)
Social interaction.
Communication in marketing.
HM1166 / .D35 2011
302.2