Tangaza University Library

Today's public relations : (Record no. 189218)

MARC details
000 -LEADER
fixed length control field 01935cam a22003254a 4500
001 - CONTROL NUMBER
control field 13959715
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200427122026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050510s2006 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005013495
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412926351 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .H43 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Robert L.
Fuller form of name (Robert Lawrence),
Dates associated with a name 1941-
245 10 - TITLE STATEMENT
Title Today's public relations :
Remainder of title an introduction /
Statement of responsibility, etc by Robert L. Heath, W. Timothy Coombs.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 539 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coombs, W. Timothy.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0512/2005013495.html">http://www.loc.gov/catdir/toc/ecip0512/2005013495.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0658/2005013495-d.html">http://www.loc.gov/catdir/enhancements/fy0658/2005013495-d.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0734/2005013495-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2005013495-b.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
      MARY IMMACULATE LIBRARY MARY IMMACULATE LIBRARY Open Shelf 27/04/2020 3 2 HM1221 .H43 2006 78721 03/03/2022 25/02/2022 27/04/2020 Book
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