Today's public relations :
Heath, Robert L. 1941-
Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs. - Thousand Oaks, Calif. : SAGE Publications, c2006. - xix, 539 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
1412926351 (pbk. : alk. paper)
2005013495
Public relations.
HM1221 / .H43 2006
659.2
Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs. - Thousand Oaks, Calif. : SAGE Publications, c2006. - xix, 539 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
1412926351 (pbk. : alk. paper)
2005013495
Public relations.
HM1221 / .H43 2006
659.2