Integrated advertising, promotion, and marketing communications (Record no. 147663)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007820000a22002410004500 |
| 001 - CONTROL NUMBER | |
| control field | 036594 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121018114425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121018t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-203-2450-1 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | ENG |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .123 .C58 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CLOW, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Statement of responsibility, etc | Kenneth E. Clow |
| -- | Donald Baack |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eastern Economy Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2003 |
| Name of publisher, distributor, etc | Prentice- Hall of India Private Limited |
| 550 ## - ISSUING BODY NOTE | |
| Issuing body note | Tangaza |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | CD-ROM |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MARY IMMACULATE LIBRARY | MARY IMMACULATE LIBRARY | Reserved Section | 18/10/2012 | HF 5415 .123 .C58 2004 | 00697-CD | 18/10/2012 | 18/10/2012 | Book (Theology Dictionary) |