| 000 | 02784cam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 21295723 | ||
| 003 | OSt | ||
| 005 | 20250318104613.0 | ||
| 008 | 191108s2020 enk b 001 0 eng | ||
| 010 | _a 2019049933 | ||
| 020 |
_a9781292308722 _q(paperback) |
||
| 020 |
_z9781292308760 _q(ebook) |
||
| 020 |
_z9781292308746 _q(pdf) |
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| 040 |
_aDLC _beng _erda _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M289 2020 |
| 082 | 0 | 0 |
_a658.8/3 _223 |
| 100 | 1 |
_aMalhotra, Naresh K., _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing research : _bapplied insight / _cDaniel Nunan, David F. Birks, Naresh K. Malhotra. |
| 250 | _aSixth edition. | ||
| 263 | _a2001 | ||
| 300 | _apages cm | ||
| 500 | _aNaresh K. Malhotra is the first named author on earlier editions. | ||
| 500 | _aEarlier editions have title: Marketing research : an applied approach. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"-- | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology |
|
| 700 | 1 |
_aNunan, Daniel, _eauthor. |
|
| 700 | 1 |
_aBirks, David F., _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aNaresh K. Malhotra. _tMarketing research _bSixth edition _dHarlow, England ; New York : Pearson, 2020. _z9781292308760 _w(DLC) 2019049934 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
||
| 999 |
_c203714 _d203674 |
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