000			03139cam a2200349 i 4500
001			23193274
003			OSt
005			20241014112251.0
008			230620s2024 nyu b 001 0 eng
010			_a 2023026854
020			_a9781032328065 _q(hardback)
020			_a9781032288819 _q(paperback)
020			_z9781003316831 _q(ebook)
040			_aLBSOR _beng _erda _cLBSOR _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B69 2024
082	0	0	_a302.2072/1 _223/eng/20230816
100	1		_aBoyle, Michael P., _d1975- _eauthor.
245	1	0	_aApplied communication research methods : _bgetting started as a researcher / _cMichael P. Boyle and Mike Schmierbach.
250			_aThird edition.
300			_axvii, 316 pages ; _c26 cm
504			_aIncludes bibliographical references and index.
505	0		_aBasic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Sampling -- Effective measurement -- Validity -- Studying people quantitatively -- Studying people qualitatively -- Analyzing texts and other artifacts -- Reliability and subjectivity -- Descriptive statistics -- Estimation and inference -- Bivariate and multivariate statistics.
520			_a"This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers. Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices from Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts. The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs. Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819"--
650		0	_aCommunication _xResearch.
650		0	_aCommunication _xMethodology.
700	1		_aSchmierbach, Mike, _d1976- _eauthor.
776	0	8	_iOnline version: _aBoyle, Michael P., 1975- _tApplied communication research methods _bThird edition. _dNew York, NY : Routledge, 2024 _z9781003316831 _w(DLC) 2023026855
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c203564 _d203524