000			01915cam a2200337 i 4500
001			22079962
008			210614s2022 njua b 001 0 eng
010			_a 2021023736
020			_a9781944659790
020			_a9781944659820
020			_z9781944659806
020			_z9781944659813
040			_aDLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.L5883 2022
100	1		_aLovelock, Christopher H., _eauthor.
245	1	0	_aServices marketing : _bpeople, technology, strategy / _cJochen Wirtz, Christopher Lovelock.
250			_aNinth edition.
260			_aNew Jersey: _bWorld Scientific, _c2022.
300			_axvii, 665 pages : _billustrations ; _c29 cm
504			_aIncludes bibliographical references and index.
520			_a"Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing"--
650		0	_aMarketing _xManagement.
650		0	_aProfessions _xMarketing.
650		0	_aService industries _xMarketing.
650		0	_aCustomer services _xMarketing.
700	1		_aWirtz, Jochen, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c203533 _d203493