000			02213cam a2200277 i 4500
001			20699511
008			181001s2020 caua b 001 0 eng c
010			_a 2018040418
020			_a9781544371740
040			_aLBSOR/DLC _beng _cLBSOR _erda _dDLC
042			_apcc
050	0	0	_aP91.3 _b.B38 2020
100	1		_aBerger, Arthur Asa, _d1933- _eauthor.
245	1	0	_aMedia and communication research methods / _cArthur Asa Berger.
250			_aFifth edition.
260			_aThousand Oaks: _bSage, _c2020.
300			_axix, 463 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references (pages 441-450) and index.
505	0		_aWhat is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports.
520			_a"This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c203470 _d203430