000 01582cam a2200445 i 4500
001 21762225
008 201019s2021 mdua b 001 0 eng d
010 _a 2020948472
015 _aGBC0I0062
_2bnb
016 7 _a020013144
_2Uk
020 _a9781793613615
020 _a9781793613639
020 _z9781793613622
035 _a(OCoLC)on1230559772
040 _aUKMGB
_beng
_cUKMGB
_erda
_dBDX
_dYDX
_dOCLCO
_dOCLCF
_dOCLCO
_dDLC
042 _alccopycat
050 0 0 _aHF5415.12
_b.R47 2021
245 0 0 _aResearch perspectives on social media influencers and brand communication /
_cedited by Brandi Watkins.
260 _aMaryland:
_bLexington books,
_c2021.
300 _axvi, 192 pages :
_billustrations ;
_c24 cm
504 _aIncludes bibliographical references and index.
650 0 _aInternet marketing.
650 0 _aSocial media
_xInfluence.
650 0 _aBranding (Marketing)
650 0 _aRelationship marketing.
650 6 _aMarketing sur Internet.
650 6 _aStratégie de marque.
650 6 _aMarketing relationnel.
650 7 _abranding.
_2aat
650 7 _aBranding (Marketing)
_2fast
650 7 _aInternet marketing.
_2fast
650 7 _aRelationship marketing.
_2fast
650 7 _aSocial media
_xInfluence.
_2fast
700 1 _aWatkins, Brandi,
_eeditor.
776 0 8 _iebook version :
_z9781793613622
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c203324
_d203284