000			02051cam a2200409 i 4500
001			22147713
005			20250320104739.0
008			210723t20222022caua b 001 0 eng d
010			_a 2021943757
015			_aGBC1K4682 _2bnb
016	7		_a020418306 _2Uk
020			_a9781529742817
020			_a1529742811
020			_a9781529742800
020			_a1529742803
020			_z9781529788402
035			_a(OCoLC)on1289276907
040			_aUKMGB _beng _cUKMGB _erda _dOCLCF _dOCLCO _dLDS _dOCLCO _dQGE _dYDX _dZAQ _dY@Z _dIL4J6 _dDLC
042			_alccopycat
050	0	0	_aHF5415.12 _b.H35 2022
100	1		_aHanlon, Annmarie, _eauthor.
245	1	0	_aDigital marketing : _bstrategic planning & integration / _cAnnmarie Hanlon.
250			_aSecond edition.
260			_aLondon: _bSage, _c2022.
300			_axvii, 454 pages : _billustrations (chiefly color) ; _c25 cm
500			_aOriginally published: 2019.
504			_aIncludes bibliographical references and index.
505	0		_aPart 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.
650		0	_aInternet marketing.
650		6	_aMarketing sur Internet.
650		7	_aInternet marketing. _2fast
650		7	_aInternet marketing _2nli
776	0	8	_iebook version : _z9781529788402
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c203310 _d203270