000			01995cam a2200361 i 4500
001			20665710
008			180911t20192019njua b 001 0 eng d
010			_a 2018957922
020			_a0691182698
020			_a9780691182698
035			_a(OCoLC)on1081408784
040			_aS7Z _beng _cS7Z _erda _dOCLCO _dOCLCF _dYDXIT _dCHVBK _dOCLCO _dUY0 _dDLC
042			_alccopycat
050	0	0	_aHB172 _b.K74 2019
100	1		_aKreps, David M., _eauthor.
245	1	0	_aMicroeconomics for managers / _cDavid M. Kreps.
250			_aSecond edition.
260			_aOxfordshire: _bPrinceton University press, _c2019.
300			_axvi, 498 pages : _billustrations ; _c26 cm
504			_aIncludes bibliographical references and index.
505	2		_aPart I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index.
520			_aThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
650		0	_aMicroeconomics.
650		0	_aIndustrial management.
650		7	_aIndustrial management. _2fast
650		7	_aMicroeconomics. _2fast
650		7	_aMikroökonomie _2gnd
650		7	_aBusiness economics _2gnd
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c203275 _d203235