000			02016cam a2200373 i 4500
001			19358580
003			OSt
005			20230531071417.0
008			161031s2017 enka b 001 0 eng c
010			_a 2016958362
020			_a9781848219779
020			_a1848219776
035			_a(OCoLC)ocn953980892
040			_aBTCTA _beng _cBTCTA _erda _dYDXCP _dCOD _dBDX _dOCLCF _dDLC
042			_apcc
050	0	0	_aHD9999.C95 _bC93 2017
082	0	0	_a384.55 _223
245	0	0	_aCurrent and emerging issues in the audiovisual industry / _cMercedes Medina, Mónica Herrero, Alicia Urgellés.
260			_aUSA: _bISTE Ltd. & John Wiley & Sons Ltd., _c2017.
300			_axvii, 154 pages : _billustrations ; _c25 cm.
490	0		_aInnovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; _vvolume 1
504			_aIncludes bibliographical references and index.
505	0	0	_tNew Paradigms of Audiovisual Industry / _rMercedes Medina -- _tThe Threat of OTT for the Pay-TV Market / _rAlicia Urgelles -- _tThe Resistance of Legacy TV Channels / _rMercedes Medina -- _tThe Public Service Heritage / _rMercedes Medina -- _tThe Battle for Audiences / _rMónica Herrero -- _tEntertaining Power: Quality of Content / _rMercedes Medina -- _tFrom Attention to Engagement in the Battle for the Audiences / _rAlicia Urgellés -- _tMonetizing in the Digital Era / _rMónica Herrero -- _tImplementing Innovation Strategy / _rMercedes Medina.
650		0	_aCultural industries.
650		7	_aCultural industries. _2fast
700	1		_aMedina, Mercedes _c(Expert on media economics), _eauthor.
700	1		_aHerrero, Monica _q(Herrero Subías), _eauthor.
700	1		_aUrgellés, Alicia, _eauthor.
830		0	_aInnovation, entrepreneurship, management series. _pDiverse and global perspectives on value creation set ; _vv. 1.
906			_a7 _bcbc _cpccadap _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c202242 _d202202