000			02542cam a22003258i 4500
001			21656142
008			200807s2021 nyu b 001 0 eng
010			_a 2020036212
020			_a9780367620172
020			_a9780367612276
020			_z9781003107491
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHD59 _b.M64 2021
100	1		_aMorris, Trevor, _eauthor.
245	1	0	_aPublic relations ethics : _bthe real-world guide / _cTrevor Morris and Simon Goldsworthy.
260			_aNew York _bRoutledge _c2021
263			_a2103
300			_axi, 237p.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction -- Why PR Ethics Matter -- Theory and Practice -- PR's Own Codes of Ethics -- Who Wouldn't, or Shouldn't, You Work For? -- The Ethical Issues in Dealing with the Media -- Lobbying and Ethical Outrage -- PR Specialisms and Their Ethical Dilemmas -- PR Business and Management Ethics -- The Ethical Future -- Conclusion--and Our Ethical Checklist.
520			_a"This book is a pragmatic, case-rich guide to how current and future public relations professionals can apply ethical principles and the industry's codes of ethics to their day-to-day work. Authors Trevor Morris and Simon Goldsworthy draw on their years of industry experience to illustrate key ethical issues and ground them in reality, all with an international frame of reference. The book incorporates interviews with industry practitioners, frequently offering dueling perspectives, as well as recent examples of real-life complaints and disciplinary issues. Provocative questions and exercises help readers grapple with ethical dilemmas and review the key scenarios and challenges that professionals face. The book is ideal at the undergraduate, postgraduate, and continuing education level as a core text for public relations ethics courses and a supplementary text for general public relations survey courses. Accompanying the text are online resources for both students and instructors, including lecture slides and links to further resources"--
650		0	_aPublic relations _xMoral and ethical aspects.
650		0	_aPublic relations personnel _xProfessional ethics.
700	1		_aGoldsworthy, Simon, _eauthor.
776	0	8	_iOnline version: _aMorris, Trevor. _tPublic relations ethics _dNew York, NY : Routledge, 2021. _z9781003107491 _w(DLC) 2020036213
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c202154 _d202114