000 02437cam a2200313 i 4500
001 22010781
003 OSt
005 20230508092131.0
008 210416s2022 cau 000 0 eng
010 _a 2021012620
020 _a9781071828038
_q(paperback)
020 _z9781071828052
_q(epub)
040 _aLBSOR/DLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.1265
_b.F735 2022
082 0 0 _a659.20285/4678
_223
100 1 _aFreberg, Karen June,
_eauthor.
245 1 0 _aPortfolio building activities in social media :
_bexercises in strategic communication /
_cKaren Freberg, University of Louisville.
250 _a[Second edition].
260 _aLos Angeles:
_bSAGE,
_c2022.
300 _a141 pages :
_billustrations ;
_c26 cm.
505 0 _aIntroduction to social media : an art and science -- Ethical and legal fundamentals of social media -- Personal and professional branding for social media -- Diversity and inclusion in social media -- Industry qualifications and roles in social media -- Research in social media : listening, monitoring, and analysis -- Strategic planning for social media -- Influencer marketing -- Paid media -- Strategic writing for social media -- Audience segmentation and analysis -- Creating, managing and curating content (strategies, tactics, and key messages) -- Measurement, evaluation, budget and calendar considerations for social media -- How social media is applied : exploring different specializations + case studies I -- How social media is applied : exploring different specializations + case studies II -- What does the social media world have that is new?
520 _a"Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--
650 0 _aInternet marketing.
650 0 _aInternet in publicity.
650 0 _aInternet in public relations.
650 0 _aSocial media.
942 _2lcc
_cBK
999 _c201996
_d201956