| 000 | 02395cam a22003498i 4500 | ||
|---|---|---|---|
| 001 | 22066027 | ||
| 003 | OSt | ||
| 005 | 20220516112856.0 | ||
| 008 | 210604s2021 enk b 001 0 eng | ||
| 010 | _a 2021025387 | ||
| 020 |
_a9781292370088 _q(paperback) |
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| 020 |
_z9781292370064 _q(pdf) |
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| 020 |
_z9781292370071 _q(epub) |
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| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD30.28 _b.K623 2021 |
| 100 | 1 |
_aKoch, Richard, _d1950- _eauthor. |
|
| 245 | 1 | 4 |
_aThe financial times guide to strategy : _bhow to create, pursue and deliver a winning strategy / _cRichard Koch. |
| 250 | _aFifth edition. | ||
| 260 |
_aHarlow _bPearson Education Limited _c2021 |
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| 263 | _a2109 | ||
| 300 | _axvii, 392p. | ||
| 490 | 0 | _aThe financial times guide | |
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart 1. Business unit strategy a do-it-yourself guide -- Part 2. Corporate strategy -- Part 3. Strategic thinkers -- Part 4. Strategic ideas - concepts, tools and techniques. | |
| 520 | _a"The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"-- | ||
| 650 | 0 | _aStrategic planning. | |
| 776 | 0 | 8 |
_iOnline version: _aKoch, Richard, 1950- _tFinancial times guide to strategy. _bFifth edition _dHarlow, England ; New York : Pearson, 2021 _z9781292370064 _w(DLC) 2021025388 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK |
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| 999 |
_c200991 _d200951 |
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