000 00486nam a22001817a 4500
005 20150416091150.0
008 150416b xxu||||| |||| 00| 0 eng d
100 _aENGINEER, Thrity
245 _aWhere the brand fits in the 4p puzzle
260 _aNairobi
_bKenya Institute of Management
_c2014
300 _aJune 2014 pp. 28-29
440 _aManagement
650 _aproduct
650 _apricing
650 _apromotion
650 _aplace (distribution)
942 _2lcc
_cART
999 _c169416
_d169376