| 000 | 01512pam a2200385 a 4500 | ||
|---|---|---|---|
| 001 | 8839070 | ||
| 003 | OSt | ||
| 005 | 20150416020002.0 | ||
| 008 | 110224s2011 ctua b 001 0 eng | ||
| 010 | _a 2011008294 | ||
| 020 | _a9780300175073 (alk. paper) | ||
| 020 | _a0300175078 (alk. paper) | ||
| 020 | _a9780300167757 | ||
| 020 | _a030016775X | ||
| 024 | _a99943911231 | ||
| 035 | _a(OCoLC)ocn670481417 | ||
| 035 | _a(OCoLC)670481417 | ||
| 035 | _a(NNC)8839070 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dBWX _dNhCcYBP |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1166 _b.D35 2011 |
| 082 | 0 | 0 |
_a302.2 _222 |
| 100 | 1 |
_aDaly, John A. _q(John Augustine), _d1952- |
|
| 245 | 1 | 0 |
_aAdvocacy :championing ideas & influencing others / _cJohn A. Daly. |
| 260 |
_aNew Haven : _bYale University Press, _cc2011. |
||
| 300 |
_avi, 387 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aSocial interaction. | |
| 650 | 0 | _aCommunication in marketing. | |
| 942 |
_2lcc _cBK _08 |
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| 948 | 1 |
_a20110803 _bc _cvt2130 _dMPS |
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| 999 |
_c156518 _d156478 |
||