| 000 | 01142cam a22002774a 4500 | ||
|---|---|---|---|
| 001 | 15989976 | ||
| 003 | OSt | ||
| 005 | 20100716141149.0 | ||
| 008 | 091119s2011 nyua b 001 0 eng | ||
| 010 | _a 2009049181 | ||
| 020 | _a9780078028786 (pbk. : alk. paper) | ||
| 020 | _a0078028787 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M37 2011 |
| 100 | 1 | _aMarshall, Greg W. | |
| 245 | 1 | 0 |
_aEssentials of marketing management / _cGreg W. Marshall, Mark W. Johnston. |
| 260 |
_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2011. |
||
| 300 |
_a1 v. (various pagings) : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aJohnston, Mark W. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c147490 _d147450 |
||