| 000 | 01112cam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 15019595 | ||
| 003 | OSt | ||
| 005 | 20131003020003.0 | ||
| 008 | 070924s2008 enka b 001 0 eng | ||
| 010 | _a 2007938105 | ||
| 015 |
_aGBA680502 _2bnb |
||
| 016 | 7 |
_a013557797 _2Uk |
|
| 020 | _a9781412903127 (hbk.) | ||
| 020 | _a9781412903134 (pbk.) | ||
| 035 | _a(OCoLC)ocm71542426 | ||
| 040 |
_aUKM _cUKM _dBAKER _dBTCTA _dYDXCP _dBWKUK _dBWX _dDLC |
||
| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aP96.M34 _bK86 2008 |
| 082 | 0 | 0 |
_a302.23068 _222 |
| 100 | 1 | _aKUNG, Lucy. | |
| 245 | 1 | 0 |
_aStrategic management in the media : _bfrom theory to practice / _cLucy Küng. |
| 260 |
_aLondon ; _aThousand Oaks, Calif. : _bSAGE, _c2008. |
||
| 300 |
_a248 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [224]-239) and index. | ||
| 650 | 0 |
_aMass media _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _04 |
||
| 999 |
_c147017 _d146977 |
||