Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.

By:

Brace, Ian, 1949- [author.]

Material type: Text

TextSeries: Market research in practiceEdition: Fourth editionDescription: viii, 382 pages : illustrations ; 24 cmISBN:

9780749481971
0749481978

Subject(s):

LOC classification:

HF5415.3 .B73 2018

Summary: Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

Item type:

Book

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Holdings
Current library	Call number	Status	Notes	Barcode
MARY IMMACULATE LIBRARY Research Section	HF5415.3 .B73 2018 (Browse shelf(Opens below))	Available	RES	77984

Includes bibliographical references and index.

Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.

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