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Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004.Description: xi, 200 p. ; 24 cmISBN:
  • 0761998101 (pbk.)
Subject(s): DDC classification:
  • 659.1 22
LOC classification:
  • HF5823 .V49 2004
Online resources:
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..
Item type: Book
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Holdings
Current library Call number Copy number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF5823 .V49 2004 (Browse shelf(Opens below)) Available 49654
MARY IMMACULATE LIBRARY Open Shelf HF5823 .V49 2004 (Browse shelf(Opens below)) Available 49653
MARY IMMACULATE LIBRARY Reserved Section HF5823 .V49 2004 (Browse shelf(Opens below)) 1 Available 49655

Includes bibliographical references ([159]-160) and index.

How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future..

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