Media monoliths : how great media brands thrive and survive / Mark Tungate.

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Material type: Text

TextPublication details: London ; Sterling, VA : Kogan Page, 2004.Description: viii, 261 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	P96.E25 T86 2004 (Browse shelf(Opens below))	Available	60879

Includes bibliographical references (p. [250]-251) and index.

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