APA
SOMONSON I. a. R. E., . (2014). What marketers misunderstand about online reviews. Harvard: Harvard business review.
Chicago
SOMONSON Itamar and ROSEN Emanuel, . 2014. What marketers misunderstand about online reviews. Harvard: Harvard business review.
Harvard
SOMONSON I. a. R. E., . (2014). What marketers misunderstand about online reviews. Harvard: Harvard business review.
MLA
SOMONSON Itamar and ROSEN Emanuel, . What marketers misunderstand about online reviews. Harvard: Harvard business review. 2014.