Includes bibliographical references and index.

Remembering the straw man / Deborah Lubken -- The new history of mass communication research / Jeff Pooley -- Walter Lippmann, Straw Man of communication research / Sue Curry Jansen -- Feminist historiography and the field / Lana Rakow -- Institutional opportunities for intellectual history in communication studies / John Durham Peters -- Communication / J. Michael Sproule -- Opportunity structures and the creation of knowledge / David Morrison -- How does a discipline become institutionalized? / Veikko Pietila -- Institutional networking / Kaarle Nordenstreng -- The two-step flow vs. the lonely crowd / David W. Park -- Making sense of social change / Wendy Worrall Redal -- Writing figures into the field / Peter Simonson -- Media Research, 1900-1945 / James A. Anderson and Janet W. Colvin -- From Park to Cressey / William J. Buxton .