Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
Material type:
TextPublication details: Burlington, MA : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill. ; 24 cmISBN: - 9780240810201 (pbk. : alk. paper)
- 0240810201 (pbk. : alk. paper)
- P96.M34Â V36 2010
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | P96.M34 V36 2010 (Browse shelf(Opens below)) | Available | 54643 | |
| MARY IMMACULATE LIBRARY Open Shelf | P96.M34 V36 2010 (Browse shelf(Opens below)) | Available | 54645 | |
| MARY IMMACULATE LIBRARY Open Shelf | P96.M34 V36 2010 (Browse shelf(Opens below)) | Available | 54646 | |
| MARY IMMACULATE LIBRARY Open Shelf | P96.M34 V36 2010 (Browse shelf(Opens below)) | Available | 54644 | |
| MARY IMMACULATE LIBRARY Open Shelf | P 96.M34 V36 2010 (Browse shelf(Opens below)) | Available | 53055 |
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
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