Ratings analysis : the theory and practice of audience research / James G. Webster, Patricia F. Phalen, Lawrence W. Lichty.

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TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2006Edition: 3rd edDescription: xviii, 317 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Barcode
MARY IMMACULATE LIBRARY Open Shelf	HE8700.65 .W42 2006 (Browse shelf(Opens below))	Available	63920

Includes bibliographical references (p. 287-301) and indexes.

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