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How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration and attitudes OH, Jeeyun& SUNDAR, S. Shyam

By:

OH, Jeeyun

Material type: Text

Text

TextSeries: Journal of communicationPublication details: International communication association 2015Description: Vol.65,No.2:p 213-236ISSN:

00219916

Item type:

Journal Article

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