Includes bibliographical references and index.

Reviewing past frameworks and today's discourse. Transcultural social change and development : a critical review of paradigm shifts / Daniel Awodiya -- Africa, development and communication : the day after / Chuka Onwumechili and Ikechukwu Ndolo -- Speaking of African women's agency, activism and complementary gender roles : a look at African feminism / Annie Duru -- Going back to basics : shifting research focus to indigenous knowledge systems and their role in development / Matt Mogekwu. Theorizing & expanding the realm. Another view : theorizing development media / Chuka Onwumechili and Ritchard M'Bayo -- The theory of communicative action for population-communication management in sub-Saharan Africa : argumentative speech in Nigeria / Cornelius Pratt and Thomas Jacobson -- Development media : challenges and attempts / Genet Lakew -- Issues and perspectives on community engagement for behavior and social change / Ikechukwu Ndolo and Hilary Ozoh. Country cases. Health communication and Nigeria : sickle cell anaemia in Nollywood / Tokunbo Ojo and Jan Servaes -- Moving the signpost in Cameroon? : resolving inter-village rivalry through a form of communication / Kehbuma Langmia -- Communicating peace : women transcend cultural boundaries in post-genocide Rwanda / Eddah Mutua and Ayantu Tibeso -- Coding for development in the Silicon Savannah : the emerging role of digital technology in Kenya / George Gathigi and Ernest Waititu -- Sustainable development and rural access to telecommunications in Nigeria / Chukwudiebube Bede Opata.