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Social media marketing : the next generation of business engagement / Dave Evans with Jake McKee.

By: Contributor(s): Material type: TextTextSeries: Serious skillsPublication details: Indianapolis, Ind. : Wiley Pub., c2010.Edition: 1st edDescription: xix, 388 p. : ill. ; 24 cmISBN:
  • 9780470634035 (paper/website)
  • 0470634030
  • 9780470944196 (ebk.)
  • 9780470944219 (ebk.)
  • 9780470944202 (ebk.)
Subject(s): LOC classification:
  • HF 5415.12 .E92 2010
Contents:
Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
Item type: Book
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Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF 5415.12 .E92 2010 (Browse shelf(Opens below)) Available 54715
MARY IMMACULATE LIBRARY Open Shelf HF 5415.12 .E92 2010 (Browse shelf(Opens below)) Available 54716
MARY IMMACULATE LIBRARY Open Shelf HF 5415.12 .E92 2010 (Browse shelf(Opens below)) Available 54712
MARY IMMACULATE LIBRARY Open Shelf HF 5415.12 .E92 2010 (Browse shelf(Opens below)) Available 54713
MARY IMMACULATE LIBRARY Open Shelf HF 5415.12 .E92 2010 (Browse shelf(Opens below)) Available 54714

Includes bibliographical references (p. 355-375) and index.

Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.

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