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Reinforcement or reactance? Examining the effect of an explicit persuasive appeal following an entertainment- education narrative

By:

MOYER-GUSE, Emily and JIAN, Parul

Material type: Text

Text

TextSeries: Journal of CommunicationPublication details: Washington International Communication Association 2012Description: Vol. 62 No. 6 pp. 1010-1027

Item type:

Journal Article

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1 Inequalities, caste, and social exclusion: Dalit women's citizenship /
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