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Microeconomics for managers / David M. Kreps.

By: Material type: TextTextPublication details: Oxfordshire: Princeton University press, 2019.Edition: Second editionDescription: xvi, 498 pages : illustrations ; 26 cmISBN:
  • 0691182698
  • 9780691182698
Subject(s): LOC classification:
  • HB172 .K74 2019
Partial contents:
Part I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index.
Summary: This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
Item type: Book
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Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HB172 .K74 2019 (Browse shelf(Opens below)) Available 83707

Includes bibliographical references and index.

Part I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index.

This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.

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