Tangaza University Library
Image from Google Jackets

The financial times guide to strategy : how to create, pursue and deliver a winning strategy / Richard Koch.

By: Material type: TextTextSeries: The financial times guidePublication details: Harlow Pearson Education Limited 2021Edition: Fifth editionDescription: xvii, 392pISBN:
  • 9781292370088
Subject(s): Additional physical formats: Online version:: Financial times guide to strategy.LOC classification:
  • HD30.28 .K623 2021
Contents:
Part 1. Business unit strategy a do-it-yourself guide -- Part 2. Corporate strategy -- Part 3. Strategic thinkers -- Part 4. Strategic ideas - concepts, tools and techniques.
Summary: "The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"--
Item type: Book
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HD30.28 .K623 2021 (Browse shelf(Opens below)) Available 80577

Includes bibliographical references and index.

Part 1. Business unit strategy a do-it-yourself guide -- Part 2. Corporate strategy -- Part 3. Strategic thinkers -- Part 4. Strategic ideas - concepts, tools and techniques.

"The author lays out what quality strategic thinking is, and not in a dry plodding way, but in an exciting, even breathless, way. He points out that business is a war of strategies, where the few good strategies win and laggards fall by the wayside. Resource-based theory, the dominant tautology, provides firm ground on which to build: you will not be successful unless you have some skills or assets that are superior to those of competitors. Whether it is micro-economics, the boundaries of markets, the dynamics of competition or new ideas from biology, mathematics, sociology, psychology, and the science of networks, this book opens the door. Some of the new ideas are well tested and grounded. Other ideas are fertile yet unproven, and others again are frankly snake-oil, complex rearrangements of half-truths to create a fresh but fallacious matrix or methodology that panders to bosses' biases. Some new approaches are highly practical and can be used by any manager; most are not"--

There are no comments on this title.

to post a comment.
Share

© Tangaza University Library, Langata South Road P.O Box 15055 00509 Nairobi Kenya
Tel: 0722 204 724 Fax: +254 20 8890018