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Marketing : the core / Roger A. Kerin, Steven W. Hartley.

By: Contributor(s): Material type: TextTextPublication details: New York McGraw Hill 2022Edition: Ninth editionDescription: xliii, 580pSubject(s): Additional physical formats: Online version:: MarketingLOC classification:
  • HF5415 .K45 2022
Summary: "Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--
Item type: Book
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Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF5415 .K45 2022 (Browse shelf(Opens below)) Available 80126

Includes index.

"Marketing: The Core utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies"--

Ages 18+ McGraw-Hill Education

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