Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.
Material type:
TextPublication details: New York : American Management Association, c2002.Edition: 2nd edDescription: xx, 444 p. : ill. ; 23 cmISBN: - 0814471528 (pbk.)
- 659.2/0285/4678Â 21
- HD59Â .H5 2002
Book
| Current library | Call number | Status | Barcode | |
|---|---|---|---|---|
| MARY IMMACULATE LIBRARY Open Shelf | HD59 .H5 2002 (Browse shelf(Opens below)) | Available | 58989 |
Includes bibliographical references (p. 400-402) and index.
A report card PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issues communication -- Employee communications -- Activism on the Net -- Crisis communication -- Going directly to the public -- Measuring the effectiveness of your online efforts.
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