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Consumer behavior : building marketing strategy / David Mothersbaugh, University of Alabama, Susan Bardi Kleiser, Texas Christian University, Delbert Hawkins, University of Oregon.

By: Contributor(s): Material type: TextTextPublication details: New York: McGrawHill, 2024.Edition: Fifteenth EditionDescription: xxiii, 824pISBN:
  • 978126614762
Subject(s): Additional physical formats: Online version:: Consumer behaviorLOC classification:
  • HF5415.33.U6 H38 2024
Summary: "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
Item type: Book
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Current library Call number Status Barcode
MARY IMMACULATE LIBRARY Open Shelf HF5415.33.U6 H38 2024 (Browse shelf(Opens below)) Available 83928

Revised edition of the authors' Consumer behavior, [2020]

Includes index.

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--

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