Includes bibliographical references and index.

Blogging for readers / Robin Hastings -- The United Nations Library is seriously social / Angelinah C. Boniface -- Visualizing information with Pinterest / Cynthia Dudenhoffer -- Navigating the virtual horizon : finding our way using social media in hospital libraries / Yongtao Lin and Kathryn M.E. Ranjit -- Beyond the teen space : reaching teens through social media / Laura A. Horn -- The library in the social network : Twitter at the Vancouver Public Library / Kay Cahill -- Successful blogging strategy and design / Jason Paul Michel -- Social catalogs implementing an online social community as an extension to our physical libraries / Laurel Tarulli.